Social Tourist

In May 2021, Charli & Dixie D’Amelio partnered with Hollister to release their first ever clothing line. The branding conveys the surreal world we exist in today – a mashup of the ‘real’ world & the digital one.

Role: Lead Designer
Launch: May 2021

Hollister Jean Lab

Launched in July 2020, Hollister’s back-to-school campaign was conceived & executed almost entirely remotely. Featuring TikTok stars Charli & Dixie D’Amelio, Bill Nye, and Noah Pugliano, the campaign centers around the Hollister Jean Lab, where our jeanealogists tested and approved every aspect of their jeans.

Role: Designer & Animator, paid media and site content
Launch: July 2020

Hollister x Tmall

Every year, Tmall commissions brands to create an advertisement featuring their iconic cat logo for their Singles Day campaign. This work was selected to appear in digital ads and in major subway stations in China, making it the largest media exposure for Hollister in the region to date.

Role: Lead Designer
Launch: November 2020

Moment is a tool for non-professionals caregiving for people with Alzheimer’s to track progression of symptoms, find resources, and communicate with other members within their caregiving network.

Role & Responsibilities: Research, UX, Visual + UI Design
Senior Capstone Project, Summer 2016–Spring 2017

Received DAAP Cares Award for Interaction Design in 2017