Hollister Jean Lab

Launched in July 2020, Hollister’s back-to-school campaign was conceived & executed almost entirely remotely. Featuring TikTok stars Charli & Dixie D’Amelio, Bill Nye, and Noah Pugliano, the campaign centers around the Hollister Jean Lab, where our jeanealogists tested and approved every aspect of their jeans.

Role: Designer & Animator, paid media and site content
Launch: July 2020